Solve Your Marketing Project Management Problems Through Technology
Mike has been tasked with building a new marketing campaign to create hype fora product which is scheduled to release next week. He has worked really hard all week to do the audience research, keyword research, distribution markets and top of that, finished writing a kick-ass content which he thinks is perfect. Now all that left is approvals, this should be easy enough right?
After chasing after the marketing manager for all day, he finally gets the manager to review the content who gives some suggestions for content modifications. After long cycle of edits, rewrites and about a dozen emails later his content finally gets approved. Mike rushes to get the content published and at the final moment the web development team is telling him that the content structure is not proper and that he needs to make some changes and send it back for approval. And by the time Mike gets his content gets published, he has already passed the deadline for the campaign.
This is a scenario a lot of marketing teams go through. These teams are sandwiched between immature planning and approval workflows that makes it seem like work never gets done.
So how to solve this problem? The answer is a Project Management Software.
Solving Marketing Project Management Problems Through Automation
Managing marketing projects is not an easy task. Managing between multiple marketing projects and juggling between tasks such as content management, approval management, design management can be a daunting task for any project manager. A good project management software can help you automate your marketing campaigns.
How? Let’s imagine this scenario where you need to get a piece of content published on your website. In the initiation stage, you need to understand the scope of the content you want to publish. Now you need to plan how you will create your content and what resources you’re going to use. Once the content is written, you need to send it for proof readings and identify other issue that might occur to prevent you from publishing the content. Finally you get approval and publish.
From Initiation to planning, planning to execution, execution to control and finally control to closure the above example has all the steps traditional project management lifecycle. If you think about it, your marketing project shares the same phases any project management uses. So if a project management software can help these projects, it can help your marketing projects too.
Whether it’s the traditional project management or agile project management, a project management software will help you manage your projects efficiently.
Benefits of using a Project Management Software For Your Marketing Projects
Here are some the benefits of using a web-based marketing project management tool for your projects.
Planning entire roadmap
A good project management software will help you plan your entire project from initiation to end in a single place by creating a roadmap. You can plan tasks and resources required to complete every phase of the project.
Managing all resource in one place
Keep track of all your resources and manage them in one united platform. This will help you determine which resources are assigned too many tasks and which ones are assigned not enough tasks.
Manage tasks in minutes
Once you know which resource is available, a project management software helps you to assign them to individual tasks and set priorities.
Pesky Approval workflows made easy
Biggest bane of any project is the approvals which takes forever to complete. With a project management software, you can predefine these approval workflows and set deadlines which makes it easier to get them approved and helps you to focus on other tasks.
Collaborate and work faster
A good project management software should have collaborative features which helps the team members to collaborate on tasks and complete them faster.
Popular Marketing Project Management Softwares
Project management tools like Wrike can help your marketing teams to get real-time visibility on what they are working on. You can use project management software to coordinate across teams, manage events and campaigns and more. These tools have strong collaborative features which you can leverage for your projects. Some of the other popular project management softwares are Workzone, Smartsheet, Scoro and Clarizen.